Do These 4 Things for Better Content Sharing Between Teams – Episode 40

Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results.


  1. The multiple meeting formats Sarah tried to better communicate cross-functionally to be in better sync with all the content being created across teams.
  2. 4 ways to keep content flowing cross-functionally.
  3. First tip: Make a list of the teams & people on those teams that create content to help map out a strategic framework. Go top-down.
  4. Second tip: For the High funnel group, I recommend starting a Content Advisory Board.
  5. Third tip: Establish your communication channels.
  6. Fourth tip is to create a shared content calendar.
  7. How to apply for the new Brand Storytelling Academy™ by Sarah Panus: a 5-month group training program specifically designed to help internal teams advance their brand storytelling skills to attract top-funnel leads that drive bottom-funnel results.


  • Brand Storytelling Academy™ is an intimate 5-month group training program that helps B2c and Non-profits attract top-funnel leads to drive bottom-funnel results.
  • You’ll be able to improve your existing team’s storytelling skills without having to add new headcount!
  • And, retain your existing talent by giving them a concrete roadmap of how you’re investing in their skills to help advance their career with your company.
  • Allll, for significantly less than it costs to hire a senior-level content strategist or new headcount!
  • Because I want to keep it intimate for idea sharing, I’m limiting this to only 4 brands, and up to 5 people from your brand can participate! 
  • You’ll learn from me, guest experts I bring in, and the other brands participating in the group.
  • Everyone who joins my waitlist and applies to learn more about Brand Storytelling Academy receives a free 30-min consult call – no strings attached.
  • PLUS—I have another incredible bonus where you can get access to a free VIP Day Rate offer from me valued at $2,500 – You’ll literally get to rent my brain for a whole day to knock-out a project for you.
  • To learn more, join the waitlist at and I’ll be in touch.  That’s

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Sarah Panus is a content marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps brands with digital content marketing, influencer marketing, and brainstorming. She’s spent the last two decades helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Email Sarah at to book a free 20-minute consultation to discuss your brand storytelling questions and needs. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers who struggle with overwhelm or confusion at work. Learn more at