Power of Tapping Community-based Marketing – Sue Frech, Vesta – Episode 34

How are you tapping into your customer-facing frontline employees and partners right now? Do you think about your iBrand communities.  CEO Sue Frech of Vesta share approaches and examples brands can use to better engage customers long-term instead of renting their audience from a social channel.

Today’s guest joining host, Sarah Panus on the Marketing With Empathy podcast is an expert in building, nurturing and growing brand communities. Susan Frech is the CEO of Vesta, formerly known as Social Media Link.

Topics Discussed During this podcast episode

  1. How “community” is at the heart of what Vesta does.
  2. If the approach to engaging “community” has changed through the years.
  3. Sue’s favorite examples of brands engaging their communities to drive results. (spoiler… one of them is a community for truck drivers!)
  4. What’s a Community Ready Rank Assessment?
  5. Why empathy plays a big role in community-based marketing.
  6. Ways to jump-start engagement with your community.
  7. Ways to measure the impact of community-based marketing.
  8. A mistake Sue’s learned from in her career.


Connect with Susan Frech on LinkedIn

Connect with Vesta on LinkedIn

Learn more at www.vesta-go.com

Do a Community Ready Rank Assessment with Vesta


Susan Frech is the CEO of Vesta, a Martech company focused on Community Powered Marketing. The firm’s intuitive SaaS platform builds and manages online brand-owned communities, delivering predictive insights, transforming consumers into lasting brand advocates, and driving long-term loyalty.

Susan has more than 20 years of experience within the advertising, marketing services, and Martech industries. She began her career at Kraft and Glaxo-SmithKline on the on the brand side, before transitioning to shopper marketing and then moving into technology within the social and digital space.

Susan is a passionate entrepreneur, with a rare blend of brand, retail, sampling, digital, and social media expertise that inspire an integrated approach to her clients’ needs within the consumer engagement space. Her goal is to build companies that change the marketing landscape, challenge the status quo, and improve the relationship between marketers and consumers.

She has been honored with the Female Frontier Award for building Transformational Technology, the Bronze Stevie® Award for Female Entrepreneur of the Year, and was named to Campaign US’s Top 40 Digital Marketers Over 40.

Susan holds a B.S. in Nutritional Science and M.B.A. in Marketing, and is actively involved in the NY advertising community.

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Sarah Panus is a content marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps brands with digital content marketing, influencer marketing, and brainstorming. She’s spent the last two decades helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Email Sarah at sarah@kindredspeak.com to book a free 20-minute consultation to discuss your brand storytelling questions and needs. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers who struggle with overwhelm or confusion at work. Learn more at www.kindredspeak.com.