Heather Cmiel headshot smiling with words describing name of podcast episode below.

Why Being Authentic With Yourself Makes You a Better Brand Storyteller – Episode 10

Heather Cmiel is a global marketing communications strategist for 3M. Currently, she spends her days educating clinicians about how 3M solutions fit into their spectrum of care and uses storytelling to fuel discussions around everything from the realities of working in a COVID ward to the intersection and relationship of skin integrity and adhesive products. Heather believes stories have tremendous power and directly influence decision making.

She also believes good brand storytelling starts with understanding who you are as a person.   So, Heather & Sarah Panus dig into the idea that empathy and storytelling means you have to bring your most authentic self to work every single day.


  • What role storytelling plays in Heather’s overall communication’s strategy.
  • Examples of brand stortyelling to help increase engagement and drive action with your target audience.
  • Different ways to help connect the value of storytelling to your brand’s business objectives.
  • Why empathy and storytelling means you have to bring your most authentic self to work every single day. Good storytelling starts with understanding who you are as a person.
  • What inspires creativity for Heather Cmiel.
  • A mistake Heather made that you can learn from.

READY TO REDUCE STRESS BY clarifying and organizing your brand storytelling strategy? check out my pre-made BRAND STORYTELLING FRAMEWORK POWERPOINT TEMPLATE

A more focused and aligned brand storytelling marketing strategy is right around the corner! If you’re looking for a quick brand storytelling framework template to plug and play, I’ve got your back. I created this affordable PowerPoint template, with the above five essentials, to help you easily and quickly create your own brand storytelling framework. All you have to do is follow the prompts, update with your brand’s info, and bam—you have your own brand storytelling framework to follow and use for team alignment. LEARN MORE

links mentioned in this PODCAST episode

Connect with Heather Cmiel on LinkedIn

Follow Heather Cmiel on instagram

If you’re a foodie in Minnesota, check out Heather’s @eastsideeatsmn instagram page

Sarah Panus is a content marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps brands with digital content marketing, influencer marketing, and brainstorming. She’s spent the last two decades helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Email Sarah at sarah@kindredspeak.com to book a free 20-minute consultation to discuss your brand storytelling questions and needs. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers who struggle with overwhelm or confusion at work. Learn more at www.kindredspeak.com.