Heather Cmiel is a global marketing communications strategist for 3M. Currently, she spends her days educating clinicians about how 3M solutions fit into their spectrum of care and uses storytelling to fuel discussions around everything from the realities of working in a COVID ward to the intersection and relationship of skin integrity and adhesive products. Heather believes stories have tremendous power and directly influence decision making.
She also believes good brand storytelling starts with understanding who you are as a person. So, Heather & Sarah Panus dig into the idea that empathy and storytelling means you have to bring your most authentic self to work every single day.
TOPICS COVERED DURING THIS EPISODE
- What role storytelling plays in Heather’s overall communication’s strategy.
- Examples of brand stortyelling to help increase engagement and drive action with your target audience.
- Different ways to help connect the value of storytelling to your brand’s business objectives.
- Why empathy and storytelling means you have to bring your most authentic self to work every single day. Good storytelling starts with understanding who you are as a person.
- What inspires creativity for Heather Cmiel.
- A mistake Heather made that you can learn from.
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links mentioned in this PODCAST episode
Connect with Heather Cmiel on LinkedIn
Follow Heather Cmiel on instagram
If you’re a foodie in Minnesota, check out Heather’s @eastsideeatsmn instagram page
Sarah Panus is a content marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps brands with digital content marketing, influencer marketing, and brainstorming. She’s spent the last two decades helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Email Sarah at email@example.com to book a free 20-minute consultation to discuss your brand storytelling questions and needs. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers who struggle with overwhelm or confusion at work. Learn more at www.kindredspeak.com.