How to Be More Creative Using Boundaries, with Deanna Cioppa, Contently – Episode 12

How to be more creative in generating content ideas for your brand. Tools to help you and your team be more creative, and how boundaries can actually help.

On episode 12 of the Marketing With Empathy podcast, Sarah Panus is joined by Deanna Cioppa and leader of Contently’s content strategy team. Deanna is a veteran content marketer and strategist who’s helped some of the world’s most valuable brands create breakthrough content through a combination of data analysis, editorial and strategic workshops, and managed content services. A master storyteller, Deanna holds a masters in magazine journalism from NYU and leads Contently’s content strategy team.


  1. Highlights of Deanna’s career that led to her current role as Contently’s Director of Strategy Services.
  2. What is Contently?
  3. What inspires Deanna? Where she’s finding creative inspiration.
  4. How creative people are sometimes uncomfortable saying they’re creative at work. And how this can negatively impact your success at work.
  5. Deanna’s approach of ideating content using a boundary of back-to-front vs. front-to-back ideation.
  6. Why Deanna believes boundaries are really good for creativity. There’s not much difference between creative problem-solving and creative storytelling, and when you impose one or two “rules” people’s creative minds really begin chugging.
  7. “Rules” people can incorporate into their creative discussions.
  8. Examples of “rules” content marketers can incorporate into their creative discussions.
  9. How brands can get here while still providing value to their audiences.
  10. How Deanna measures branded content success.
  11. Deanna shares a mistake she’s learned from in her career.


Connect with Deanna Cioppa on LinkedIn:

Deanna Cioppa (@likeitsmyjob) / Twitter

Learn more about Contently

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Sarah Panus is a content marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps brands with digital content marketing, influencer marketing, and brainstorming. She’s spent the last two decades helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Email Sarah at to book a free 20-minute consultation to discuss your brand storytelling questions and needs. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers who struggle with overwhelm or confusion at work. Learn more at