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You may think blogs are outdated because of the rise of social media, but they’re as important as ever for your brand’s online presence. Especially with Google’s latest algorithm update, creating quality content will give you credibility with potential customers and in Google’s SEO ranking.
Gone are the days of adding every single keyword to your blog post and URL. Google is smarter than ever, and now brands who offer customers relevant and unique content are winning out.
Discussing the nine steps for how to get your blog to rank on Google, and if you should be worried about google’s newest “quality content” algorithm change, is host Sarah Panus on this podcast episode of Marketing With Empathy, with Antonie Meeker, an award-winning SEO expert and founder of AM Marketing. His work on 500+ digital marketing campaigns has given him a large breadth of knowledge that he’s sharing with us today. We reverse engineer Get your pen and paper ready to take notes as SEO expert, Antonie Meeker, joins Sarah to help you more confidently plan and review your brand’s blog content going forward.
Antoine breaks down his nine easy steps to get your blog ranking on Google, including narrowing down the right keyword to target, creating a great title and headline, and more. He also shares why using AI content platforms is a BAD idea, and teaches Sarah the significance of Google Search Console.
Tune in for useful advice to get your brand blog rising with Google’s new algorithm!
TOPICS DISCUSSED IN THIS EPISODE
- Google’s new quality content algorithm change
- The people these changes won’t help
- How will Google differentiate which content is high quality?
- Benefits of brand blogs
- Writing amazing brand content for your blog
- 4 main pillars of target keywords
- Will changing your headline change SEO ranking?
- Determining how long your blog post should be
- Why you should be using Google Search Console
- A special bonus from Sarah!
Learn more about Antonie’s company, AM Marketing SEO, here!
FREE CONTENT PLANNING DOWNLOAD
Click here for 3 Ways to Improve Your Content Strategy This Year, packed with tips and actionable advice that I’ve learned and mastered over the last 20 years.
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ABOUT SARAH PANUS
Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling. Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations how to think like Editorial Directors to drive stronger results while enjoying their jobs more. She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com.