What’s the difference between influence vs. influencer marketing? Social media, influencer and tech expert, Jason Falls, joins Sarah and shares excerpts from his new book, Winfluence.
Topics Discussed During this podcast episode
- Difference between influence and influencer marketing
- What Jason Falls is seeing in the influence marketing space.
- Examples of doing influence marketing the right and wrong way.
- What to say to skeptics of influence marketing.
- Tips to find the right influencers.
- Jason’s 4 Purposes of Influence from his book, Winfluence
- A mistake Jason made in his career that you can learn from.
ABOUT JASON FALLS
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Report in 2012.
An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, along side Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.
He is the author of three books: Winfluence – Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press 2021); No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011), co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing (Que 2012), co-authored with DJ Waldow. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.
Links Mentioned in the episode
Over the Fire Cooking video examples:
Specific episode Jason Falls mentions: https://www.youtube.com/watch?v=oN7i7qHVQ0M
And here’s the 4-part series play list:
Buy Jason Falls new book, Winfluence
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Sarah Panus has nearly 20 years’ experience helping billion-dollar brands drive leading ROI through brand storytelling. Sarah is a Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak LLC. She’s on a mission to humanize brands; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions. She spends her days working 1:1 with brand clients, and is newly getting into the online course space where she’ll teach you how to think like an Editorial Director, and build winning brand storytelling strategies. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers who struggle with overwhelm or confusion at work. Learn more at www.kindredspeak.com.