BTS of Working With Podcast Networks – Jason Falls, MPN, Winfluence… – Episode 72

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Behind-the-scenes of the Marketing Podcast Network. Are podcast networks, like MPN, a good fit for your content’s influence marketing plans? Executive Producer, Jason Falls, and Sarah chat about the new Marketing Podcast Network.

THIS EPISODE AT-A-GLANCE

  • What is MPN?
  • The benefits of partnering with MPN
  • Growing your audience with like-minded podcasts

Links mentioned in Episode

Full Podcast Transcription

Jason Falls:
If you market to marketers, I can guarantee you that 100% of the audience you’re gonna reach on MPN are marketers because that’s all we do. We only do shows about marketing. So you’re not gonna buy an ad on Joe Rogan because 6.2% of his audience identifies marketing as an interest. You’re gonna have ads that every time they appear, 100% of the people listening are potentially in your target audience because you market to marketers.

Sarah Panus:
Hi, my name is Sarah Panus. I have spent the last two decades driving digital content for billion dollar brands. Now I help content marketers build winning brand storytelling strategies and reduce feelings of overwhelm and confusion. Join me as we discuss strategy, creativity, confidence, and building a better connection with your audience. Think of this as a creative content marketing jam session mixed with chicken soup for the soul. This is the Marketing With Empathy podcast. 

Sarah Panus:
Hey, Hey, Kindred Speakers. The smart, Jason falls is back on the show today. Jason and I spoke way back on episode 19 about influence versus influencer marketing when his new book Winfluence launched. And today we’re gonna pull back the curtain on something else. We’re gonna do a behind the scenes, look at the new Marketing Podcast Network that Jason founded and is the Executive Creator of. Marketing With Empathy, this show, is a part of MPN and you’ve probably noticed new ads and mentions of MPN here lately.

Sarah Panus:
So we’re gonna do what marketers do best and share the backstory about MPN. What is this podcast network about? Who does it serve? Why was it created, who couldn’t help? How can it be a part of your business strategies potentially. And along with that, we’re gonna talk about just the influence that podcast networks in general can have for your business. A few episodes ago, I talked about if your brand should have a podcast itself and why podcasts are so incredibly influential for your audience. So if you miss that one, scroll through here, look back about a month or so earlier and you’ll see that episode. So, more on Jason Falls and MPN after a word from our sponsors.

Sarah Panus:
Okay. So Jason Falls in case you don’t know him is a man of many things. He is like I mentioned the Executive Producer of the Marketing Podcast Network. He’s a Leading Digital Strategist at Cornett, author of three books, including the newest one that I mentioned called Winfluence, reframing influencer marketing to ignite your brand. It’s great read a highly recommend it. He’s a popular keynote speaker and thinker in the digital and social media marketing space. Podcast host of two podcasts, including Winfluence, The Influence Marketing Podcast. He’s been noted as a top influencer in the social tech and marketing space by Forbes, Entrepreneur, Advertising Age and others. And several years ago, Forbes named him one of 10 business leaders that all entrepreneurs should follow on Twitter, alongside Richard Branson and Mark Cuban. Pretty good company. All right. Welcome to the show, Jason. It’s great to have you on.

Jason Falls:
It’s great to be back, Sarah. Good to talk to you.

Sarah Panus:
I know, wonderful. And today we’re gonna be talking about a little something different kind of than the last time you were here. Last time you were on the show, we were talking all about influence marketing, your new book that had just launched. Congratulations. But I wanted to have you on today because you and I actually have been kinda working on something along with a lot of other marketers. And my listeners have been hearing me in some ads and some mention around this new thing called Marketing Podcast Network and the show, Marketing With Empathy. This show is now part of Marketing Podcast Network. And so I wanted to have you on, because obviously my audience is a bunch of marketers and content marketers that are working at corporations or they’re business owners. And they, they come here for brand storytelling and content marketing advice. And I wanted to have you on Jason because I wanted to share a little bit about like the backstory of MPN and how it newly got started.

Sarah Panus:
You know, what it is, kind of the benefit for everyone listening. But then also, I have a lot of everyone works for companies, I also wanted to think about this in the lens of influence marketing as well. In terms of how can podcast networks potentially be a nice fit for all of you listening to amplify your company messages through, to better reach the target audiences that you’re trying to reach. So kind of gonna give a behind the scenes, how the sausage is made, but then also be thinking with your marketing hats on, in your own companies, how things like this maybe really helpful for your own company. So with that setup then Jason, you know. As I mentioned in the beginning, you’re the Executive Producer of Marketing Podcast Network and you had this really great idea that you had reached out to a bunch of us on saying, “Hey, I have this idea. What do you guys think?” And so, let’s start there, give us the summary and the details of what is Marketing Podcast Network.

What is MPN?

Jason Falls:
Sure. So you know, I think it really goes back to the underlying point of any podcast network in my personal opinion. Podcasting is often a very lonely pursuit. It’s typically an individual who’s passionate about a subject. You know, maybe they’re doing it for their business. Maybe they’re doing it for fun or pleasure, but even internally within companies, the people who are in charge of the podcast oftentimes do it. And most of their coworkers don’t realize it’s happening. They don’t necessarily have an awareness of it or listen to it or are as enthusiastic about it, at least. I mean, I’ve been doing a podcast for Cornett for three, two and a half, three years now. And I think maybe a handful of people in the agency even realize it’s there. So it can be a very lonely pursuit.

Jason Falls:
And I think, you know, a podcast network from a very high level is set up to do one of two things. Primarily podcast networks are set up for revenue share for advertising. And so you’re able to, you know, put together a bunch of different network or bunch of different podcasts into a network. And then you have more downloads and more audience to sell ads to. Now that can be the network itself sells the ads, or because the podcast sort of ecosystem is very mature. Now you’ve got platforms like megaphone.fm, which is a hosting platform, it’s owned by Spotify. And so what they do is they drop network ads or they give you the opportunity to drop network, advertisements says dynamic insertions within your podcast.

Jason Falls:
So essentially for you podcasters out there who don’t know what that means, you go into your MP3 file. Once you upload it to your hosting provider, and you basically find the timestamp within the show that you wanna put an advertisement, it could be at the beginning or the end or in the be in the middle. You find the timestamp and you literally just click a button and it inserts a little marker, a little flag within that audio file that tells megaphone your hosting provider. If it is megaphone, it could be others. When the podcast plays to that point, push pause, and then insert whatever commercial you want to insert based on the settings that the host has and the network has. And that’s a way of getting basically passive income from your podcast. So you, as the podcaster, don’t have to go sell those ads. You don’t have to do any of the administrative work behind those ads. They’re just inserted into your show.

Jason Falls:
If you opt into that, you don’t have to obviously depending upon the network. So, and basically these advertisers are like Chevrolet and Jack Daniels and, Sony and all these big movie studios and whatnot that have podcast advertising budgets. And they’ll pay out about 10 to $15 CPMs, cost per thousand downloads, or thousand listens. And you can make a little bit of money on that. Now, nobody is gonna get rich off of dynamic ad inserts in podcast networks, because the CPMs are $10. So you have to have thousands and thousands of M’s to make any real money. But if you have a bunch of smaller podcasts connected together, then you can actually have a reasonable revenue for the network coming in. And depending upon how you split that up. People can make, maybe a car payment, if they’re really have a lot of downloads and have a good network.

Jason Falls:
So it’s a most podcast networks are set up to, to monetize the, the podcasts through some sort of advertising platform. But the other reason that you start or that you join a podcast network is for cross promotion. And being a part of a community where you share resources, you share ideas, things like that. And so those two ideas kind of collided for me because I was trying to build both the Digging Deeper podcast for Cornett, but then also Winfluence, the Influence Marketing Podcast, which is my primary, you know, sort of solo project podcast. That’s not related to Cornett directly. And I was trying to find, how can I grow more, more listeners? So I joined a podcast network and the promise was I would get a share of advertising revenue if I used ads in my show, and that I would be cross promoted to all these other business podcasts.

Jason Falls:
And in about 18 months of being on that network, I never saw either one. I didn’t see any revenue and nobody was cross promoting me. So I got kind of mad and decided to start one of my own. And that’s kind of where the idea came from. I was, surely to goodness, I can figure out how to do this. And I did. And then I turned around to people like you and said, “Hey, you’ve got a great marketing podcast. I don’t know if you’re interested in monetizing it, but if you are, I’ve got a method that we can do that if we join forces, but more importantly especially for small niche podcasts, which most marketing podcasts are. I’ve got a way for us to cross promote one another automatically to each other’s network so that we can kind of grow together organically.” And those two selling points, I think kind of got it. A lot of heads nodding, and that’s kind of where the Marketing Podcast Network started.

Sarah Panus:
It definitely did. And so, you know, this is newer, but it’s been growing really fast. And it, what, for me, what was so appealing was just what you said, like absolutely this is my second year of my podcast. It was actually in my annual plan this year to figure out monetization around the podcast and kind of how I wanted to think about that as part of my ecosystem. And when you reached out, I was like, oh, this is perfect. So I love being a part of it because of what you’ve created, but also because as a marketer, it was curious, right. And we’re always curious as marketers, let’s play this out, let’s see how it is. What can we learn from it? How can we grow it? And so it has been really amazing to create. Now you have helped create this whole network of all of us niche marketing podcasters, and that reach all these different audiences that are interested in various different marketing topics, right. Across all of our different channels. So what are we up to now? How many podcasters podcast are in the group?

Jason Falls:
We have officially 30 podcasts are sort of load, or I’m sorry, 29 podcasts are in the system. I think 27 of them are actually live and publishing. There’s a couple that are still sort of in development that are sort of loaded in the system and ready to go. As soon as they start uploading content and publishing it, they’ll be there. Yeah. So we’ve got almost 30 and that is, I believe out of the 30, I believe there’s 20, there might be 30, there might be 30 podcasters cuz we’ve got a couple of people who have two shows. I have two shows, Seth Goldstein has two shows, but then we have a couple of podcasts that are, that have co-hosts so they have multiple hosts. So I think we, we may have 30 or 32 people involved in the network and they range from you know, folks like you know, Sean, the SEO geek Sean Swain, who is an SEO guy.

Jason Falls:
He’s got a new episode out today to certainly marketing with empathy, but then we’ve got niche topics like influencer marketing for my show. We also have entrepreneurs NEMA Seth Goldstein on brand with Nick west regard. So there’s this really wide range of shows. So if you’re interested in very specific pieces of the marketing puzzle, we’ve got shows that address. Most of those certainly trying to recruit for some more because we’ve got some areas and some topics that aren’t necessarily covered real well, in my opinion. But then we also, you know, have you know, sort of those, the broad marketing strategy buckets are all covered pretty well. We’ve got strategists, we’ve got branding, we’ve got influencer, we’ve got digital SEO. We’ve got the business of podcasting with Chris Heines, which is a great show to teach people how to monetize their podcast. So we’ve got a, a really nice variety of shows. That’s pretty interesting. And so if you’re interested in marketing at a high level, you come to MPN and you’ve just got this, you know, cornucopia menu of shows to choose from, to listen to.

Sarah Panus:
Yeah. And since you mentioned that, where would they go to look for MPN? How would they figure find that list and what are the shows are? So,

Jason Falls:
So the, the best place is marketing podcasts.net. So pretty easy to remember there marketing podcasts.net. So the Marketing Podcast Network, that that makes sense. But if you use tools like listen notes or pod chaser, if you’re kind of a podcasting geek and you like to have playlists and all that kind of stuff on a platform that you don’t necessarily have to download episodes to your phone pod Chaser’s one of my favorite ones. We have a Marketing Podcast Network list there. So you can just search for Marketing Podcast Network. And when we add new shows, I’ll add them to the list. So everybody’s all in one place.

Sarah Panus:
Cool. And then Jason, like, since you special, you personally, you know, you specialize in influence marketing with your book, Winfluence that you mentioned in your podcast called Winfluence which we’ve talked about previously on this show. So I kind of wanna dissect like the influence marketing potential of this group of marketing experts within MPN for people who are listening too. And I wanna talk about it because like I said, as content marketers, we’re always looking for ways to better engage our audiences, both in like the stories we create and the places that we share these stories to attract more people to our brand and podcast networks, like MPN might be the right group to influence your company’s audience. Right. So what would you say is like, if we flip it then, like we’ve talked about the benefit of being in MPN and like kind of how it came to be, but like, what is the benefit of like from the outside of partnering with a podcast network group, like MPM?

The Benefits of partnering with MPN

Jason Falls:
Sure. So, you know, we’ve got, as, as I, I mentioned, we’ve got around 30 marketing podcasters, varying degrees of size shows. We’ve got some, you know, fairly decent size shows for the marketing niche, but then we also have some smaller shows too, but we have 30 different people. And if you are a business or a brand, you could, there’s, there’s a couple ways that you can kind of be involved with MPN. And I think they’re both very, very relevant to what you’re trying to accomplish as a business. Obviously the easy one is you can become a direct advertiser on MPN. And so I mentioned earlier sort of the dynamic network insertions from the Spotify audience network through megaphone, which is, is, you know, the $10 CPM ads and that’s the Chevrolets of the world and so on and so forth. Well, I also, as the executive producer of MPN can go into our platform and say, okay, instead of running that network spot for the big you know, Spotify audience network, I’m gonna replace that spot this month with a direct sale advertisement.

Jason Falls:
So you can come to me directly and say, Hey, I want to advertise on MPN. Now, why would you wanna do that? Well, if you market to marketers, I can guarantee you that 100% of the audience you’re gonna reach on MPN our marketers, because that’s all we do. We only do shows about marketing. So you’re not gonna buy an ad on Joe Rogan because 6.2% of his audience identifies marketing as an interest. You’re gonna, you know, have ads that every time they appear, 100% of the people listening are potentially in your target audience cause you market to marketers. So for the software, as a service platforms for agencies, for the other professional services and, and businesses out there and vendors that market to brand managers, VPs of marketing, et cetera, we are a really cost effective way to reach them with your message. And we have a variety of different ways you can do that.

Jason Falls:
You can just, you know, buy like a regular podcast ad. That is an insertion. It sounds like a network insertion, but it’s, it’s yours. And it’s a lot cheaper than you would have to go through big networks to get to cuz we’re not as big. We also do have the opportunity to upgrade and, and have each of our hosts as you’ve listeners to this show have probably heard Sarah talk about some products here in the last few months. Well, those are host read ads that you know, that our hosts will record. And then we actually will also go, you know, if a, if a sponsor is interested in it they’ll have we have a few hosts that will agree to actually basically doing a live kind of or not live, but while they’re recording their show, actually have a conversation about the product as opposed to just doing a 32nd recording.

Jason Falls:
So we have different tiers that you can get involved and, and whatever’s relevant to your brand or your message. And you can get it out there to a, a wide variety of people, but 100% marketers. And there’s not very many places where you can guarantee that a hundred percent of the audience listing is gonna be in your target as marketers. Yeah. The other way that companies can get involved, which I think is a, a heck of a lot more interesting and appealing if I were a brand or whatnot, if you have a podcast of your own, your podcast can also be a Marketing Podcast Network podcast. Now, when you do that, you join just like anybody else would join. You don’t necessarily opt into the ad network because we know brands and companies with their own podcasts, probably don’t wanna put other brands and companies ads on their show, but you basically in, I can’t charge you a I can’t resell megaphone hosting, but I can include it as part of a membership package.

Jason Falls:
And so when you become a member of Marketing Podcast Network, as a vendor member, you pay us basically for a hosting fee and to be a member of the network and you get to be put on our network, you get to be put on the website with all the other thought leadership marketing shows. You get that association with MPN and the trusted pod podcasters that are on our network. And then you also get the cross promotion that comes with it. So we each record a 32nd promo for our own shows that automatically air there’s every show agrees to play one at the end of their show, a post role promotion for another Marketing Podcast Network show. So even the vendors can be involved in that, to where the Marketing Podcast Network audiences are going to hear your show promo in rotation with everyone else’s. So there’s benefits for companies to be involved with it as well.

Sarah Panus:
Yeah, that’s wonderful. Thank you. And it, it is a, a, another layer I think of your, I, I talk about brand storytelling and content marketing plans here, but it’s another layer to think about who do you wanna reach, who has influence in those categories? And just like Jason said, if you’re trying to reach marketers or marketing professionals in some way, this is, this is a great community for that. I mean, like, like you said, a hundred percent of everyone everyone’s podcasts is reaching marketers in some way. And it is it’s been like such a brilliant idea. Jason, I’ve been just really enjoying this process and going through it, but it is why folks, like you’ve started hearing now this year, I’ve started having ad insertions into my show because I am part of the Marketing Podcast Network and I wanted to kind of peel back the onion, right.

Sarah Panus:
And, and look at the layers of what’s been going on in the background as I grow. And as we all grow and are trying to advance our businesses and engage our customers and drive better results for our businesses. This is an another layer that you can think about. I know a lot of you work for consumer brands that are listening right now in consumer products. And just like Jason said, like if you’re trying to reach like professionals in like a marketing setting or just even pure professionals this is a great community to be thinking about for that. So not making this like a sales show or anything like that, but like we wanted to open it up as an opportunity just in case the light bulb goes off as you’re listening to this to be like, oh, okay. That’s how they did that. That’s really interesting. I’m curious about from my brand’s perspective or the different ways that Jason just mentioned that this could be another lever that you could pull, if it, you know, if any of those things resonate with what you’re trying to do in your organization.

Jason Falls:
Well, and let’s take it out of the context of, you know, a, a veiled sort of endorsement of Marketing Podcast Network. Yeah. Forget about the MPN for a minute. Think about your brand storytelling. Podcasting obviously is a powerful platform to do that. You know, that you wouldn’t be listening to this show. So if you are building a podcast for your business and let’s say your, your target is not marketers, that’s okay. There are other Marketing Podcast Networks out there, or I’m sorry, other podcast networks out there that you can plug into maybe within your vertical, within your industry. There are. And if there isn’t one, then start one, because if you can find, you know, like-minded maybe, you know, maybe not competitors, but maybe competitors, depending upon, you know, how you wanna do it. If you can find like-minded related businesses that wanna reach similar or the same audience then you, as you have, and it makes sense for you to be cross promoted to their audience and their audience to be cross promoted to your audience.

Jason Falls:
Now, all of a sudden you can put together a little network of shows where you have this agreement, Hey, we’re gonna promote each other. And even if it’s just that informal, let’s promote each other and have each other on each other’s shows and whatnot to help sort of spread our messages to other audiences. If you can find some like-minded people to do that, you’ve got a podcast network, and it can work for you. And so it can not only can podcasting help you tell your brand story in compelling ways, but you can find other similar podcasts that are not necessarily competitive that can help you get your message to audiences, very similar to the ones that you wanna reach. And so this isn’t really something that you just need to think about in terms of MPN it’s how can I extend my storytelling through podcasting?

growing your audience with like-minded podcasts

Jason Falls:
And then how can I find ways to grow the audience for those stories by connecting to like-minded podcasts. And so, you know, if you are in the automotive business and and that’s, you know, what you sell and it may, maybe you don’t sell cars, maybe you sell parts, maybe you’re, you know, in some sort of wholesale manufacturing role within the automotive industry, think of all of the different types of businesses in the of automotive industry that are not competitors of yours and go seek out ones that have podcasts and say, Hey, let’s help each other out here. Let’s plug, let’s plug ourselves in together. And again, doesn’t have to be formal. You don’t have to do crazy hosting. You don’t have to do in add inserts. You don’t have to be formal about it. You can just have a, a little Facebook group or LinkedIn group, or even slack channel and say, Hey, let’s just trade ideas from time to time and help each other out. So it’s a, it’s a great way podcasting and seeking out podcast networks of some sort is just a great way to help promote your story, promote your business, extend the storytelling to the audience you’re trying to reach

Sarah Panus:
Amen. So it’s so great too. And Lindsay, you were saying that I think what’s really great about this. I was just a few days ago, I was on a live webinar. I don’t know if you know who they are, but Joshua be Lee and Rachel Lee on LinkedIn. And they were talking about kind of this web 3.0, and this whole thing of like the 3.0 version of the web is really where we as consumers and as brands, we’re kind of taking back some of the control in our own hands versus being at the women, mercy of all these humongous outlets. And it only has to be the way that they have it. It only has like Facebook, for example, right. It only has to be the way that it is and that there’s so many more ways that we can think about how to customize and create it to our benefit.

Sarah Panus:
Right. And so that’s exactly what you’ve done. Jason, by pulling together, the Marketing Podcast Network is you saw a need, you had, you had a previous experience, it didn’t pan out. You were like, I could probably do this, which kudos to you, man, for doing that. That was, this has been amazing. And you have, and I think from a podcast advertising perspective, you know, from I’ve started doing more research in the podcast ad space and, you know, from, from larger brands, generally, obviously you’re looking for the right fit and the right topics and things like that. But a lot of the ad revenue dollars go to a very small percentage of the podcasts that are out there. It’s usually like the really biggie. But these niche networks like think about that with your storytelling, strategic content marketing plans is just like Jason said, think about these smaller niche opportunities where they may be smaller, but they’re really high quality and you’re gonna get a much higher engagement rate. You’re gonna get a much likelihood for a much better return because you know, that everyone that you’re reaching is exactly who you want. So I think it’s interesting right now to kind of think about that and not always be so fixated on the biggest shows.

Jason Falls:
Yeah, you you’re, you’re absolutely right. And I have a kind of an addiction to a really good friend of mine’s podcast Tom Webster he just announced a couple weeks ago that he’s leaving Edison research after I think, 18 years or something like

Sarah Panus:
That. Oh, I didn’t hear that.

Jason Falls:
Wow. yeah, he’s, he’s moving on to another position to, you know, basically carve out more real estate and revenue for everyone in the podcast space. That’s his real passion, but his podcast, which is called, I hear things. And if you’re interested in geeking out about the podcast industry, the radio industry, audio production, that kind of thing, he, he’s just a real good thought leader in the space to follow. And he was talking a few weeks ago about the difference between, you know, the, the, the podcasting space has been gobbled up in a lot of ways in the last five years by the big media companies, you know? Yeah. So you’ve got your, your wonders and you’ve got your ihearts and you’ve got your serious and you’ve got your Spotifys and all that good stuff. And they’re kind of, they’re, they’re becoming, you know, program creators as well as hosting platforms in the case of a Spotify.

Jason Falls:
And those are where, as, you know, as you were saying, Sarah, that’s where the, the most of the advertising dollars go to the mega podcasts that have hundreds of thousands of downloads per episode or, or per month or whatever. And us, us little folks, us independent podcasters who aren’t necessarily directly affiliated with any, you know, big company like that, or big network like that, you know, we’re kind of left to, you know, to just kind of pick up the loose change of people falling off those bigger podcast listenerships and, and fill some, some gaps here and there. And I think what Tom was saying in that episode, a few a few episodes back on this podcast was there has to be a path. There has to be a way for the independent podcaster to not only survive with a podcast, but actually thrive and make money and be able to monetize what they’re doing and be able to provide those gap filling shows and content that the larger networks are not, are not meeting the needs of their consumers with.

Jason Falls:
And so, you know, that’s where a, podcast network, like the Marketing Podcast Network falls in. Like, we are there to say, Hey, we’re small, we’re independent, but we can still band together and have a little bit of a collaborative environment where we can support one another and help one another, not necessarily to combat the big networks, we’re never gonna have that kind of budget, those kind of resources, but at least to provide support and encouragement and promotions for each other. And that’s, I think one of the steps, not the only step, but one of the many steps that will help smaller niche podcasts survive.

Sarah Panus:
Beautiful. Okay. So before we wrap up then Jason, anything else you wanna add that we haven’t covered yet? Or do you think we got it all?

Jason Falls:
Well I think that covers the podcast network piece of things. And the only other thing I would say, you know, back to the Marketing Podcast Network, on influence because I think this is a subtopic. That’s interesting to think about if you are a business or brand who wants to reach marketers, advertising on MPS. Great. We love that because that’s revenue for us, and that’s kind of one of the reasons we’re all together. But if you want to join the Marketing Podcast Network as a vendor and be part in that, you know, circle of friends, if you will, you’re literally in the community, in the circle of friends. And so if you really value getting on Sarah’s show as, you know, an advertiser or you really value getting on, you know, getting Nick Wester regard to talk about you, or you really value the four immediate release guys, you know, shell and Neville talking about you on, on their show. If you’re plugged into MPN, you’re in the community, you’re part of this, this group of friends that are, that are there to support and help one another. So there’s a lot of internal influence that you can sort of manufacture, just being plugged into a community like that. And that works on MPN. And it will also work on the other podcast networks that are out there that might be more relevant to your business.

Sarah Panus:
Beautiful. Okay. So if people are interested in learning more about MPN, head to the website that Jason mentioned marketing podcast.net podcast with an

Jason Falls:
S with an S podcast.net

Sarah Panus:
Podcasts. Okay. marketingpodcasts.net and then how else can they connect with you? Jason

Jason Falls:
I’m Jason falls everywhere. So @jasonfalls on all the social networks, jason@jasonfalls.com is my email address. I’m all over the place. There’s a politician in North Carolina named Jason falls, who does not like me but that’s what you’d get for being second to the internet for the name and all that good stuff.

Sarah Panus:
Absolutely. Well, thanks for coming back on the show and talking through this, Jason, this was this was really great to get to talk through.

Jason Falls:
Well, thanks for having me. And I’m, I’m glad all your listeners are enjoying what you’re doing with MPN, and I’m glad to have them along for the ride.

Sarah Panus:
Beautiful. Okay guys, that wraps up today. So until next time, Kindred Speakers.

Closing Remarks

Sarah Panus:
Hi fives for finishing another episode. When faced with an obstacle, you’re the type of person who gets better instead of bitter. I hope you feel creatively inspired and invite you to check back often for more goodness from me and my guest. If you want more actionable advice and inspiration head over to kindredspeak.com for show notes, all discount codes from today’s episode, and to sign up for my newsletter. Subscribe now to the Marketing With Empathy podcast on Apple Podcast, Spotify and wherever else you get your podcast. And if you’d be so kind, will you please leave me a review. This helps my podcast get noticed by others. Keep smiling.

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ABOUT SARAH PANUS

Sarah Panus is a brand storytelling marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps corporations attract upper-funnel leads that drive bottom-funnel results through storytelling.  Her mission is to add value to the world by humanizing brand+consumer connections. Her online courses teach content professionals inside corporations think like Editorial Directors for their brand to drive stronger results while enjoying their jobs more.  She’s spent the last 20 years helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others, speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Learn more at www.kindredspeak.com. Follow Sarah on Instagram and LinkedIn.