Can the StoryBrand Process Help YouR Brand Storytelling PLANS? with Katie Lantukh – Episode 14

Using the StoryBrand process/framework to educate and inspire you to think creatively about your brand storytelling plans. Guest Katie Lantukh, of Murphy Marketing, joins Sarah Panus on episode 14 of the Marketing With Empathy podcast.

Katie is the Owner and Creative Director of Murphy Marketing and sits on the Board of StoryBrand.

Topics Discussed During this podcast episode

  1. What is the StoryBrand process or framework?
  2. The 7 steps of the StoryBrand framework.
  3. What do you get out of being certified in the StoryBrand process?
  4. How can the StoryBrand process help brand storytelling professionals do their job better and be more creative?
  5. What things are creativity inspiring Katie Lantukh right now.
  6. Katie shares a mistake she’s made in her career and how you can learn from it.

Links Mentioned in the episode


Worksheet to walk through StoryBrand process to learn more:

Katie Lantukh Social: Instagram and LinkedIn

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Sarah Panus is a content marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps brands with digital content marketing, influencer marketing, and brainstorming. She’s spent the last two decades helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Email Sarah at to book a free 20-minute consultation to discuss your brand storytelling questions and needs. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers who struggle with overwhelm or confusion at work. Learn more at