Man smiling at camera with Using SEO to Inform Brand Storytelling podcast title below image.

Using SEO to Inform Brand Storytelling – Nick Noble, OVative Group – Episode 31

SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble from Ovative Group, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling.

Topics Discussed During this podcast episode

  1. DIY SEO tools to get your feet wet and have even better informed discussions with SEO experts.

  2. When you’re looking at SEO insights, what metrics matter the most? What should you pay attention to?

  3. Typically, it can take several months to see the impact of traditional SEO-optimized content. But, the whole point of this podcast episode is to help people think about SEO in a broader sense– tell us about the different ways brands can measure SEO impact/success.
  4. Ovative Group’s Enterprise Marketing Return (EMR) metric and how it helps brands track tangible results.


Nick Noble is the Senior SEO Manager at Ovative Group—a digital-first media and measurement firm.  Everyone I’ve ever worked with at Ovative is a top-of-the-line smartie. Nick’s spent 3+ years at Ovative on the SEO team and has more than 9 years of industry experience. He was the former Director of Digital Marketing at a local startup agency, and his background is in all things digital marketing – PPC, Social, Email, etc. Learn more about Ovative Group | Media. Measurement. Consulting.


Connect with Nick Noble online @lookingfornoble

Learn more about Ovative Group | Media. Measurement. Consulting.

Get brand storytelling inspiration, tips and support- sign up now

Stay informed as new brand storytelling classes, webinars, courses and inspiration is shared. Sign up to join Sarah’s brand storytelling newsletter. SIGN UP

Sarah Panus is a content marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps brands with digital content marketing, influencer marketing, and brainstorming. She’s spent the last two decades helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Email Sarah at to book a free 20-minute consultation to discuss your brand storytelling questions and needs. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers who struggle with overwhelm or confusion at work. Learn more at