📽️ Authenticity in brand storytelling;
📽️ Documentary film in cause marketing & content marketing;
📽️ How to find great stories;
📽️ When to use video vs. other formats;
📽️ Components of emotional filmmaking;
📽️ Power of cinematography, music & sound design;
📽️ Brands as publishers and filmmakers;
📽️ and Best practices for brands partnering directly with filmmakers.
ALL of this is covered in only 37 MINUTES! It’s a jam packed video storytelling episode that every brand storytelling marketer using video in their content plans should listen to.
Jesse Roesler is an Emmy and James Beard Award-winning filmmaker that puts the power of visual storytelling to work for global brands and causes. He works with cause and content marketers to uncover first person narratives that reveal core purpose and values in an authentic, empathic and often cinematic manner. His work for clients like Starbucks, Feeding America, Food Network and the New York Times have garnered more than 25 million views online. And his feature length documentary, The Starfish Throwers was named most heartwarming film of the year by The Huffington Post.
Links Mentioned in the episode
CREDO Nonfiction: www.credononfiction.com
Credo Nonfiction Podcast: Content That Moves
Nature Valley 10,000 Miles video campaign
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Sarah Panus has nearly 20 years’ experience helping billion-dollar brands drive leading ROI through brand storytelling. Sarah is a Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak LLC. She’s on a mission to humanize brands; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions. She spends her days working 1:1 with brand clients, and is newly getting into the online course space where she’ll teach you how to think like an Editorial Director, and build winning brand storytelling strategies. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers who struggle with overwhelm or confusion at work. Learn more at www.kindredspeak.com.