All Things Video Storytelling With Emmy-Winner, Jesse Roesler – Episode 16

Curious about how to use video for your brand storytelling marketing? Sarah Panus interviews Emmy-winning filmmaker, Jesse Roesler @jesseroesler of Credo Nonfiction @credononfiction to discuss:

📽️  ​Authenticity in brand storytelling;
​📽️  Documentary film in cause marketing & content marketing;
📽️  ​How to find great stories;
📽️  ​When to use video vs. other formats;
📽️  ​Components of emotional filmmaking;
📽️  ​Power of cinematography, music & sound design;
📽️  ​Brands as publishers and filmmakers;
📽️  ​and Best practices for brands partnering directly with filmmakers.

​ALL of this is covered in only 37 MINUTES! It’s a jam packed video storytelling episode that every brand storytelling marketer using video in their content plans should listen to.

Jesse Roesler is an Emmy and James Beard Award-winning filmmaker that puts the power of visual storytelling to work for global brands and causes. He works with cause and content marketers to uncover first person narratives that reveal core purpose and values in an authentic, empathic and often cinematic manner. His work for clients like Starbucks, Feeding America, Food Network and the New York Times have garnered more than 25 million views online. And his feature length documentary, The Starfish Throwers was named most heartwarming film of the year by The Huffington Post. 

Links Mentioned in the episode

CREDO Nonfiction:

Credo Nonfiction Podcast: Content That Moves

Nature Valley 10,000 Miles video campaign

READY TO REDUCE STRESS BY clarifying and organizing your brand storytelling strategy? check out my pre-made BRAND STORYTELLING FRAMEWORK POWERPOINT TEMPLATE


A more focused and aligned brand storytelling marketing strategy is right around the corner! If you’re looking for a quick brand storytelling framework template to plug and play, I’ve got your back. I created this affordable PowerPoint template, with the above five essentials, to help you easily and quickly create your own brand storytelling framework. All you have to do is follow the prompts, update with your brand’s info, and bam—you have your own brand storytelling framework to follow and use for team alignment. LEARN MORE

Sarah Panus has nearly 20 years’ experience helping billion-dollar brands drive leading ROI through brand storytelling. Sarah is a Minnesota mama, content strategist, podcast host of Marketing With Empathy, and owner of Kindred Speak LLC.  She’s on a mission to humanize brands; help content marketers reduce overwhelm/confusion; and raise money to fund child trafficking rescue missions. She spends her days working 1:1 with brand clients, and is newly getting into the online course space where she’ll teach you how to think like an Editorial Director, and build winning brand storytelling strategies. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers who struggle with overwhelm or confusion at work. Learn more at