What I Learned During My Podcast Content Test – Episode 45

After making a strategic decision to pause publishing new podcast content for two months to spend more time with her kids, Sarah tested a repurposing content plan. This episode recaps her learnings (good and bad), implications and next steps.


  1. Taking control of your Summer schedule as a working mom
  2. Background on why Sarah paused publishing new content on her blog for almost two months
  3. What Sarah did: how she repurposed the best performing already published episodes, and tested new creative formats and cross-promotions
  4. How it worked
  5. Implications and next steps
  6. What Sarah recommends doing for your own podcast

Connect with Sarah online: LinkedIn | Instagram | Email sarah@kindredspeak.com


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Sarah Panus is a content marketing strategist, Minnesota mom, and owner of Kindred Speak, LLC, a remote consultancy that helps humanize brands to attract top-funnel leads that drive bottom-funnel results through brand storytelling. She’s spent the last two decades helping brands including Sleep Number, Starbucks, Nestle Waters, Christos Bridal, Game Crazy, Cone Inc, and others speak a kindred language with their audiences, driving brand advocacy and millions in revenue and brand engagements. Email Sarah at sarah@kindredspeak.com to discuss your brand storytelling needs. Follow Sarah on Instagram or LinkedIn as she helps brand content marketers reduce work overwhelm and confusion. Learn more at www.kindredspeak.com.